Mike Martinez is a Revenue Growth Management leader with 15+ years of experience shaping pricing, portfolio and commercial growth strategies across LATAM. At PepsiCo, he currently leads RGM Strategy & Insights for the region, helping scale capabilities across 12+ markets. His work focuses on turning complex consumer, pricing and occasion insights into scalable growth frameworks, including PepsiCo LATAM’s Occasion-Based Price Architecture, while advancing the next generation of data- and AI-enabled RGM capabilities.