Jessica Blum is the Global Lead of Price and Discount Strategy at HelloFresh, where she oversees pricing, monetization, and incentivization strategy across a 15-country, 3-continent brand portfolio that includes HelloFresh and Factor. She brings a uniquely holistic perspective to pricing, shaped by experience as a strategy consultant specializing in digital product management and operating model transformation, and as an operations leader at a seed-stage startup — spanning industries, enterprise and early-stage environments, and both digital and physical products. Jessica holds an MBA from the Wharton School.