Mark Yessin

Head of Consumer Strategy
Large CPG Firm (Formerly Mars, Reckitt)

A seasoned strategic consumer growth leader, Mark brings extensive experience driving pricing, portfolio, and omni-channel optimization for global CPG brands.

He has held transformational roles at Reckitt and Mars, where he has led cross functional initiatives across revenue growth, product mix strategy, and retail execution. 

Prior agency side experience at GroupM further deepened his expertise in media, data, and channel dynamics, allowing Mark to connect consumer behavior with commercial outcomes. 

He specializes in translating data into strategy to unlock margin, improve efficiency, and drive sustainable, profitable growth.