Dr. Selen Onel is an Associate Director of Data Science at Chewy, where she leads advanced analytics and AI-driven initiatives focused on pricing strategy, forecasting, revenue optimization, and customer behavior modeling. She brings more than two decades of experience spanning academia, retail, e-commerce, supply chain analytics, and pricing science, with leadership roles at organizations including Chewy, Royal Caribbean Group, International Flavors & Fragrances, and Kalibrate.

Her expertise sits at the intersection of machine learning, operations research, behavioral economics, and commercial strategy, helping organizations translate complex data into measurable business outcomes. Throughout her career, she has led large-scale cloud analytics transformations, developed advanced forecasting and pricing optimization models, and driven initiatives that improve profitability, customer experience, and operational efficiency.