Rob Haslehurst is a Managing Director at L.E.K. Consulting, a global strategy and growth consultancy, and leads the firm’s global Pricing practice. He advises B2C, B2B2C and B2B businesses on pricing and revenue growth, using his deep expertise in market research and innovation to drive commercial change. Over his 26-year career at L.E.K., Rob has helped many clients identify and capture transformational growth opportunities through pricing. Beyond pricing, his experience spans growth strategy, consumer insights and M&A. Rob is also a member of L.E.K.’s global Board of Directors.