Allison Toupin

Commercial Director of National RGM
Pernod Ricard

Allison Toupin is the National Commercial Director of RGM at Pernod Ricard, the world’s second largest producer of champagnes and spirits. She partners across sales, finance, and distributor teams to shape pricing, promotional, and investment strategy and execution across the portfolio. With pricing experience spanning CPG, retail, and hospitality industries, she brings a cross-functional perspective to driving profitable growth. Her work focuses on translating complex data into practical commercial decisions and building scalable tools and frameworks that improve pricing execution, strengthen decision-making, and connect strategy to the realities of in-market execution. Prior to Pernod Ricard, Allison held pricing, analytics, and revenue management roles at NielsenIQ and Marriott. She holds undergraduate and graduate degrees from Virginia Tech and resides in New York City.