Marcelle Cruz Alvarado is a senior FMCG growth leader with 27+ years of experience driving commercial, RGM, and capability transformation across Latin America. She leads Revenue Management Capabilities for PepsiCo LATAM, where she has helped architect and scale RevMan, an AI-enabled decision platform connecting pricing, promotions, mix, portfolio, and execution. Her work focuses on turning fragmented analytics into scalable capabilities that help markets make better, faster, value-creating decisions. Marcelle is recognized for connecting strategy to execution at scale and embedding decision-making into the way organizations operate. She believes sustainable impact does not come from tools alone, but from the capabilities organizations build to consistently turn decisions into action.