Selen is a data and technology leader specializing in pricing, sales forecasting, and revenue management. At Chewy, Inc., Selen leads data-driven projects to optimize pricing strategies and business performance. Previously, Selen managed pricing and forecasting at Royal Caribbean, provided revenue management consulting at Kalibrate Technologies, and worked on supply chain optimization at IFF. Selen holds a Ph.D. in Industrial Engineering and MS degrees in Computer Systems Engineering and Operations Research. Selen is passionate about AI and data-driven decision-making that helps empower teams to drive business success.